Objective:
To develop a refined visual identity system that supports consistent execution across all marketing materials for the “Alumni Red” HydroJug colorway.
- Evaluate current design assets to pinpoint areas of inconsistency
- Establish detailed guidelines for visual elements including type, color, layout, and graphic components
- Standardize creative application across digital, print, and social platforms
This system ensures every touchpoint feels intentional and cohesive, elevating “Alumni Red” with a unified look that still complements the broader HydroJug brand.
Results:
The visual identity rollout directly contributed to a high-impact Amazon release for the “Alumni Red” colorway.
- Delivered $1M+ in sales during the initial launch period
- Earned Amazon Top Pick status, boosting product credibility and click-through rates
- Improved brand consistency across all creative, increasing shopper trust and engagement
- Helped differentiate “Alumni Red” within a competitive category through clear and compelling storytelling
This cohesive identity system helped “Alumni Red” stand out quickly in a competitive marketplace and reinforced HydroJug’s overall brand presence.
