Purelyte
Developed a new website experience for Purelyte, a hydration supplement startup, using a mobile-first design approach that emphasizes strong branding, intuitive navigation, and clear product storytelling for hydration-focused customers.
Objective:
To build a digital presence that establishes Purelyte’s brand identity and communicates the benefits of clean hydration through thoughtful, user-centered design.
- Develop a cohesive visual system that reflects Purelyte’s mission and product positioning
- Create intuitive navigation and page flows that guide users toward product understanding and purchase
- Apply a mobile-first design approach to ensure accessibility and performance on all screens
This objective supports a cohesive launch experience, giving Purelyte a polished and professional digital presence from day one.
Results:
The website effectively introduced Purelyte to the market with clear storytelling and a professional, brand-forward design.
- Working alongside developers delivered a fully responsive site optimized through a mobile-first design approach
- Established a consistent visual identity that set the foundation for future marketing and product launches
- Reinforced product benefits through purposeful layout and content structure
These results provided Purelyte with a high-impact starting point for campaigns, partnerships, and long-term brand development.
