Objective:
To create a cohesive email campaign for HydroJug’s Hearts collection that builds anticipation, showcases the product’s unique visual identity, and drives strong launch-day performance.
- Develop branded email layouts that highlight the Hearts collection vibe and release narrative
- Craft clear, concise messaging that supports product education and urgency
- Optimize visual hierarchy and CTA placement for high engagement and conversion
- Apply responsive design best practices to ensure a seamless experience across devices
This objective ensured the campaign delivered a polished, consistent, and high-performing email experience aligned with HydroJug’s broader brand and launch strategy.
Results:
The Hearts email campaign contributed to a strong and visually cohesive product release for HydroJug.
- Sold out 3,000 units priced at $40 each in under 5 minutes at launch
- Increased customer engagement through bold visuals, clear messaging, and intentional content flow
- Reinforced brand consistency with a cohesive look and feel across the entire email series
- Improved mobile readability and click-through rates through optimized responsive layouts
These results highlight the impact of a well-designed email campaign in supporting high-demand launches and driving rapid conversions for HydroJug.
