Wavetronix
Designed an event poster for the Hobble Creek Runoff 5K on behalf of Wavetronix during my time at the design agency PetersenWest, creating a bold, energetic visual identity to promote community participation and raise event awareness.
Objective:
To create a compelling event poster that captures the spirit of the Hobble Creek Runoff 5K and effectively communicates key event details to drive participation.
- Develop an eye-catching visual style that reflects the energy and outdoor nature of the 5K run
- Establish clear hierarchy for event information, ensuring readability at various viewing distances
- Align the design with Wavetronix’s brand standards while giving the event its own unique personality
- Produce a layout adaptable across print and digital formats for broader promotional use
This objective ensured the poster served as an engaging, on-brand promotional piece that supported both visibility and event turnout.
Results:
The final poster delivered a strong visual presence for the Hobble Creek Runoff 5K and supported the event’s promotional efforts across multiple channels.
- Increased event visibility through a bold and approachable design that resonated with the local community
- Improved clarity of event details through structured layout and clear typography
- Provided Wavetronix with a polished asset that reflected both brand professionalism and event energy
- Enhanced outreach efforts by offering a versatile design suited for print display, digital promotion, and internal communication
The poster played an effective role in elevating the event’s presentation and strengthening its overall promotional impact.
