Hydrojug
Created a custom gift-wrap animation for a HydroJug email campaign, semi-inspired by Apple’s signature motion style. This project combined campaign needs with a personal goal to explore more advanced motion techniques and elevate the overall visual experience.
Objective:
To design a clean, engaging motion graphic that enhances the holiday email campaign while serving as a learning-driven project to strengthen my animation skills.
- Study Apple’s motion language to understand timing, easing, and visual rhythm
- Create a smooth, looping animation suitable for use in an email environment
- Explore improved workflows and techniques within motion design software
- Deliver a polished asset that adds seasonal flair and supports campaign engagement
- Maintain a lightweight file size to ensure fast loading and reliable email performance
This objective positioned the animation as both a campaign deliverable and an intentional opportunity to grow my motion design capabilities.
Results:
The final animation added a premium, festive touch to the email campaign while serving as a valuable step forward in my motion graphics development.
- Delivered a smooth, looping animation optimized for email performance
- Increased visual interest and seasonal appeal within the campaign
- Strengthened timing, easing, and visual polish through focused practice
- While not intended to perfectly match Apple’s reference animation, the project pushed my technical abilities and resulted in clear growth in overall motion quality
Overall, the animation elevated the campaign experience and helped advance my skill set in modern motion design.
